Anju Modi has been an integral part of the Indian Fashion Industry from its nascent inception. Having started her label in 1990, she has been a quiet but strong force in the vehement increase of potential, awareness & growth of fashion in India.
A revered couturier, her designs are incensed with passion, romance & innocent seduction. They have over the last two decades, mesmerized all whom are privileged.
- The House of Modi has two labels under it. Anju Modi and the other being am:pm which is the brainchild of her children Ankur & Priyanka Modi.
- She is one of the founder members of the FDCI (Fashion design Council of India) , and is an ex-Board Member too
- She supplies to a plethora of high-end boutiques, for her NRI clients and International market, in Jeddah, Kuwait, Bahrain, Dubai, London, California, San Francisco, Miami, Singapore and Hong Kong.
- In 2006 she was one of the designers, along with Rohit Bal Manish Aurora and Rajesh Pratap Singh who were selected for Heyers Fashion Festival in Paris, organized by the Paris fashion week.
- In the same year, she was also invited to present her collection at the Miami Fashion Week.
- In 2009, she was requested by the Department of Tourism to show during their international event India Calling at the Hollywood Bowl in Los Angeles.
- In 2010, She was nominated for the 'Best Indian Designer Award' by Marie Claire.
- In the same year, she was requested to present her collection at the Handloom Week – An initiative by the Ministry of Textiles.
Behind the scenes Anju Modi has tirelessly been working with master artisans across the country. Age-old Indian techniques long forgotten have been delicately revived by her. In weaving, vegetable dyeing, block printing and old traditional embroidery she has created an extensive library of research and development.
Research and development work in various villages and their craft
- Years 1990 to 1994 :
- Developed new blended fabric in Varanasi, reviving the classic traditions of working Real as zari. (Real silver thread)
- Years 1992 to 1994 :
- Worked and developed colourways and designs in Venkatgiri (A.P.).
- Years 1993 to 1995 :
- Moved towards ‘Kutch’ area. ‘Bandhani’ a very fascinating craft was reinterpreted in a contemporary way by giving it geometrical patterns and neutral colourways.
- Years 1995 to 1997 :
- Developed Kota fabrics (Rajasthan, Bagru and Sanga-neri prints). Produced a range of reversible jackets, pajamas and blouses.
- Years 1998 to 1999 :
- Improved and developed variations in the Bandhni tie and dye techniques and explored vegetable dye and prints in Bagru, Sanganer
- Years 2000 to 2001 :
- Modernization and improvement of Chanderi village weaving and patterns. Currently developed the Lurex yarn weaving in silk chanderi fabric.
- Years 2001 to 2002 :
- Khadi - Developed yarn with slubs and fine rich fabric then styled into casual comfortable yet trendy silhouettes.
- Years 2003 to 2004
- Developing new designs with UNIDO in KotaDoria under cluster development programme with 1500 craftsmen and artisans. Currently, developing prints on the fabric with Rajasthan sector.
- Years 2005 :
- Working for “Holistic Craft Village” - A research and development center as a project with FDCI
- Year 2006 :
- Developed ‘boiled’ wool and woolen knits to design ‘angarakha coats’ she was one of the designers, along with Rohit Bal Manish Arora and Rajesh Pratap Singh who were selected for Heyers fashion festival in Paris, organized by the Paris fashion week, organizers.
- Year 2008 :
- She has been nominated for Marie Claire’s made in India Awards - Special Honours category “Best Craft Revival” in 2008.
All these years of designing in these village sectors, has helped improve the economic situation of the craftsmen & weavers.
- Year 2010 :
- Nominated by Marie Clarie for ‘Best Indian Designer Award’
Was Requested to Present her collection at the Handloom Week by Ministry of Textiles.