Ankita Chaudhry
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Ankita Chaudhry

Established in 2005, SAAJ was born out of the need for a creative outlet for the young designer Ankita, who was then studying commerce at the Shri Ram College of Commerce (SRCC). Having learnt how to work the trade, she polished her inborn creative and aesthetic capacities at the National Institute of Fashion Technology, New Delhi, the leading fashion institute of the country, gaining expertise in the field of fashion and design.

Upon graduation from NIFT in 2009 and packed with a rock-solid team, Ankita and SAAJ were catapulted into the fashion circuit. SAAJ today not only uses Ankita’s creative traits to conjure masterpieces of great elegance and grandeur, but also the team’s exceptional & immense tact and insight to steer the company on to a path of growth and success. SAAJ, as a label resonates with the spirit of the youth. Each garment is western influenced, yet Indian. It speaks of the deeply rooted culture, but has hints & glimpses of European styling.

Ankita Chaudhry believes that “Colours are the route and the portrayal of happiness”; therefore the essence of her label SAAJ is the playful, feminine and eclectic use of colours. Having learnt how to work the trade in SRCC, Ankita polished her inborn creative and aesthetic capacities at the NIFT, New Delhi, gaining expertise in the field of fashion and design.

SAAJ today not only capitalizes Ankita’s creative traits to conjure masterpieces of great elegance and grandeur, but also SAAJ team’s exceptional & immense tact and insight to steer the company on to a path of growth and success.

SAAJ has a flagship store in New Delhi and also retails from around 40 designer boutiques and Multi-Designer-Outlets in India, with its presence overseas in UAE, UK, USA, Turkey and Italy.