Arshiya Fakih Eappen
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Arshiya Fakih Eappen – Label "Araiya'

Says Arshiya – "I am all about Fashion. I dream of clothes when I'm asleep, and I make them when I'm awake! This obsession probably stems from being brought up in a pile of clothes by a family that has been in garment manufacturing for over 30 years. I've wanted to be a fashion designer ever since I made my first atrocious see-through dress at the age of 14! I then studied fashion for 8 years and have now been in the industry for another 15."

The celebrated fashion designer, Arshiya Fakih Eappen is a name to reckon with wearable fashion mingling International trends with Indian sensibility. Coming from a business family that has made significant contributions to the garment industry in India, Arshiya after graduating from the Sydenham College of Commerce & Economics took the route to the glittering alleys of fashion which later saw the distinctive fashion label 'Araiya' coming into existence.

Meanwhile, Arshiya led by her creative nature, went to study fine Arts at the J. J. Institute of Fine Arts where she topped the Dean's Merit List and won a scholarship for extended studies. She headed to the National Institute of Fashion Technology, Bombay and then to the Fashion Institute of Technology, New York where she received the Presidential Scholarship Award. She earned her degree in Fashion Designing, specializing in knitwear, and graduated with Cum Laude honors.

Before returning to India, Arshiya worked and interned in New York with designers such as Ralph Lauren, Onyx Noire and Neil Beiff.

Araiya was formally launched in Bombay in November 1998 and almost immediately, within weeks of its launch, the label caught the eyes of all and sundry including countless celebrities and luminaries such as Malaika Arora, Lisa Ray, Priya Scindia, Rahul Bose,Yana Gupta & Zeenat Aman amongst others. The overwhelming response to Araiya's fashion statements prompted the setting up of three outlets in Bombay and numerous fashion showcasing at LFW and WIFW.

Araiya's reputation is built upon its vibrant styles, colors, fabrics & innovative ensembles, its foundation centered on its sensitive attentiveness to detail. Its philosophy draws inspiration from individual clients, to create signature apparel reflecting its wearer's unique personality

The label designs and produces garments for films, TV Serials, reality shows and ad campaigns. Besides it also designs for established brands such as Shoppers Stop, Pantaloon and Westside etc.

Currently, the label Araiya is available at the established Multi Designers Fashion Stores like Fuel, Kimaya, FFolio, Ayamik and Samsara in India. Abroad, the fashion houses like Style Boutique in South Africa, Brahathi, Language, Princess Fashion and Lubna Amiri in Dubai, and Sanskrit in Hong Kong retails the label.

www.araiyaworld.com