Masaba Gupta
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Masaba Gupta

Masaba Gupta is touted as one of the most promising gen-next designers to hit the Indian fashion scene. This 21-year-old designer launched her label 'Masaba' in 2009 while she was still a student at S.N.D.T, Mumbai. She then struck gold with her first collection in the category of Gen Next Designers at the LFW in September, 2009. Her maiden collection, 'Kattran' defied conventional and she won the most promising Designer Award for the same.

Gupta did her schooling from Jamnabai Narsee School, Mumbai and then completed her formal education in fashion from S.N.D.T. in 2010.

Inspiration comes from the strangest of places, they say and Masaba's inspiration comes from Indian embroideries, crafts, weaves and street women who in her own words are "effortlessly stylish". She feels it's very important to give back to her country and most of her designs are Indian in feel albeit with a contemporary touch. "As young designers it is important to focus on India. At the same time we don't have to go all ethnic and overdo the gota and zardosi! There is so much we can do with weaves and also village embroideries."

Ask her about her favourite designers and pat comes the reply "I admire Sabyasachi for his approach to fashion; I also like Kallol Datta because he is fearless and genuine. He does his own thing and that too so well!"

This daughter of Sir Vivian Richards and Neena Gupta, feels that she has matured as a designer over this one year. 'I feel that I have grown as a designer and matured in my design sense. It's just the beginning and it's a learning process,' says Masaba.

Masaba which means princess is an apt name for this promising designer of mixed heritage, who is sure to reign supreme in the fashion world for a long time to come.

She currently retails at Aza, Zoya, Fuel, Evolution and various other stores across India.