Hailed as the 'Czarina of Indian Fashion' Neeta Lulla is today a force to reckon within the glamour and the fashion retail industry. Her designs have not only been recognized in India, but have also acquired great acclaims globally. Her several shows in different parts of the world have played a pivotal part in spreading the glory of Indian fashion. Expertise, clarity and creativity arising from quiet confidence has earned Neeta Lulla both respect and clientele of not only Bollywood's famous personalities but also pan-India and globally.
Neeta Lulla's very long journey as a designer completes the 25th year. Having got married young, kids came in her life long before she realized the responsibilities attached with it. And for the position that Neeta holds today in the Indian fashion fraternity it's hard to believe that at one point of time she had to choose between fashion and cooking which would have been more apt career option for a married girl. Thankfully enough, she choose fashion which won her the National award and since then there has been no looking back.
Neeta Lulla has personified Indian women for more than two decades now from the elegant look of Lamhe and the underdone colors of Yuva, to the majestic appearance of Paro and the recent Jodha. The ingenious designer has eclipsed the jounres of dressing concept and has played a pivotal role in preparing the manuscript of Indian fashion history.
An expert in bridal trousseau Neeta Lulla has a whole bunch of Bollywood biggies in her kitty as her clientele. From Sridevi, Juhi Chawla, Tabu, Mahima Chowdhary to Aishwarya Rai Bachchan and Abhishek Bachchan.
After designing for movies and the who's who of the industry, the designer moved a step further and launched a flagship store in Mumbai. This two-storey showroom has two lines of collection, the bridal lounge (Neeta Lulla Couture) and the diffusion line (Neeta Lulla Nishq).
- Started as an assistant to the former Indian leading fashion choreographer, Jeanne Naoroji, in the late 1980′s.
- She started off with her first venture in Bollywood with the film Tamasha.
- The glare of publicity that brought her instant stardom in the fashion world of Bollywood came with the movie 'Lamhe' which also won her the National Award for costume designing in 1992
- Globally, Neeta Lulla has done a number of shows in U.S., Canada, Monte Carlo and Rome
- Salaam Bombay Award- winner of the best costume designer in 1996
- The IIFA Award for Taal- 2000
- Designed costumes for Gurinder Chadha-Paul Myeda's 'Mistress of Spices'
- The President's Award for Devdas- 2002
- Kingfisher Fashion Award for contribution to Fashion 2005
- The designer moved a step further and launched a flagship store in Mumbai
There are a lot of small and big things in life that keeps the designer constantly on a lookout for newer pastures. The very passion to do something new has always been Neeta's inspiration. But her work and style has been specially mused by the Renaissance period. As a cultural movement, it encompassed a resurgence of everything with a certain character and texture to the time period. Her everyday outfit is nothing more comfortable than classic blue denim paired with a white shirt or a tee. Otherwise her work wear comprises of suits and skirts infused with power dressing. And yes (she carefully remarks) saris are the first choice when it comes to Indian outfit.