Ishita is renowned Fashion Designer from Hyderabad and the Owner of the Fashion Label “Anhad”. She is one of the few who's core theme is to depict and describe the journey of life and has many youngest firsts to her credit.
Ishita's forte lies in blending colors, textures and patterns. Her design philosophy is pretty modest and clear 'Wear yourself'. Rich Indian culture, tradition, nature & antique textiles are Ishita’s inspiration who believes that clothes should just be an extension of self. She teams up several fabrics, textures & details them for the Perfect Fusion accessorized by embellishments in a varied color palette revealing the awesome jugalbandi of oomph & being connected with reality. Her collections echo every woman’s dream of being a diva in a true Indian Style. Her label “anhad”, which is a creative alliance that exudes attitude, talent and epitomizes style creative, showcase the use of lots of color, loads of Indian sensibility, style and simplicity with every element in the appropriate mix.
Ishita Singh has been a regular designer to Genelia D'souza for most of her Tollywood movies and events now in Mumbai. This year, Genelia won Nandi Award for her move 'Katha', wherein she had designed her clothes and her award a couple of years back also was for Bommarillu which was designed by Ishita. Her tantamount to various initiatives aimed at defining, sustaining and improving the Fashion sense for all i.e. add lots of color, loads of Indian sensibility, style and simplicity with every element in the appropriate mix, which has drawn bigger both in terms of volumes, and her designs. Everyone seems to love it, and look at with awe, and a select few revel in the fact that they can flaunt it. She believes emphasizing on the cuts and fitting of each silhouette there by categorizing her several collections into Diffusion line, Daily Wear, Party wear, Smart Casuals, Bridal etc.
Label Background :
Pallavi designs sensual clothing that does not scream for attention. She works with both Indian and western clothing and fusion of both remains her forte. Formals, semi formals, and club wear in crepes and georgettes are interplayed with a mix of brocades, tissues, silks and tie-dyes to create a formidable range. What's more, she has enhanced her skills to highlight embroideries like aari-tari, mirror work, dabka-zardosi, mukaesh, resham, gota patti with sequins, beads and crystals in vibrant colours, the final product being not only appealing but also elegant.
It is serious fashion that she is after. Her aim is to create silhouettes that are timeless and yet very trendy and her vision is to carve a sense of invisible bravado in easy, luxurious and resplendent designs. She describes this rather eloquently- "It's about entering a room feeling six feet tall and lean". She is strikingly confident and wants to build her repertoire steadily and sensibly. She also realizes that there is a long way to go, but the word is out…..