Payal Singhal is a leading South Asian fashion house established in 1999. Singhal designs for the quality and design conscious who value and appreciate the art of fashion. The 'Payal Singhal' signature look is contemporary Indian clothing which translates effortlessly from Indian to Global. Singhal's line is available at www.payalsinghal.com, retail stores across the world, online stores and travels with its unique trunk shows world over.
Coming from a creative background – her grandfather was a renowned painter and her father, a fashion pioneer, fashion was a natural choice for the young prodigy. At 15 years of age, Payal won the prestigious 'Designer of the year' award from the retail giant Shoppers' Stop.
She then brushed up her innate creativity with an array of degrees from SNDT Mumbai, Parsons School of Design and Fashion Institute of Technology, NY. This exposure gave her a global design sensibility which she utilizes in the label she started way back in 1999.
Payal established her label in India to fill a niche for eclectic Indian clothing for young style setters. Now thanks to a global design sensibility the label stocks in various countries and travels with its unique mobile trunk shows all over the world.
British Vogue Editor Dolly Jones summed up a signature 'Payal Singhal' collection saying "Gorgeous dresses for dressing up in downtown New York with just enough of the genuine Indian magic that designers all over the world try to recreate."
In an industry so plagued by show offs, Payal Singhal lets her talent speak for itself. Her designs are known for their trendy silhouettes made of rich and an exotic array of colors and fabrics. Wearability, versatility, and comfort are Payal Singhal's mantra. Her versatility is well exhibited in the fact that her clientele ranges from a demure Indian bride looking for a befitting wedding trousseau to a New York fashionista.
Apart from showcasing at fashion shows in India, her collections have been shown at prestigious fashion weeks such as the Singapore Fashion Festival and the Fashion week of the Americas. This year, her show at the fourth day of LFW was a tribute to Singhal's 10 years in the fashion industry and hence was an ensemble of the best selling and award winning pieces she has created in last decade. The collection, called Decadence, was primarily Indian and had celebrities like ex-VJ Maria Goretti, actress Tejaswini Kolhapure and television host Parizad Kolah sashaying down the ramp.
Her label now retails from her signature stores all over the world. You can get your hands on a Payal Singhal creation at her flagship store in Mumbai, New York and New Jersey as well as retail outlets in Hong Kong, India, and Middle East.