Shravan Kumar Ramaswamy is born and bred in Hyderabad and is a true fashionistaa with an unparalleled command on trends and styles. He believes in “Fashion being a religion than just a profession” which is evidently reflected in his work. Each of his garments is custom made according to the clients taste and personas keeping in mind the subtle aspects to make them feel comfortable and trendy at the same time. When it comes to true Indian traditional wear there is no such match for his taste be it a saree or lehengas or sherwani or bandgala, he holds expertise in transferring the true essence of the tradition into the garments. More than just being a designer he involves himself and his team to a rigourous research oriented approach in creating new trends and designs for the season. His collections usually reflect his way of approach to life that is ethnic and regal. A graduate from London school of fashion designing with a specialization in color psychology Shravan describes fashion as a “recurring cycle” in a nutshell. He says that there is no good or bad fashion but instead one should wear clothing that suits their palette.
Shravan started his studio in the name “Shravans Studio” along with his sister Jyothi in 1991 and since then have grown in name and fame. His clients are all high profile socialites and celebrities who are his true brand ambassadors.
Shravan who is an MBA graduate looks beyond designing and aspires to make his studio the best space to work, as he believes that “Only creativity is the head of his studio but not any creative head”. Apart from designing Shravan also holds interest in teaching and hence has been a visiting faculty at NIFT and Lakotia Institute of fashion designing since his career beginning. In the end Shravan likes to describe himself not as a haute couture guy but instead as a person who truly understands the essence of style, look and comfort in his clients mind and being it out in their garments.